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Giant Trucks and Super Sparks: The Story of Camec Jcb Corporation

Aug 1, 2023


Compressed Air Machineries and Equipment Corporation (CAMEC), a pioneering family business founded in 1981 by Chairman Engr. Manuel Pablico, PME, has evolved into a prominent force in the heavy equipment and power generation industry. In the year 2000, CAMEC strategically transitioned into importing premium heavy equipment and generator brands, designating CAMEC JCB CORP (CJC) as its exclusive marketing arm.

Visionary Leadership and Comprehensive Offerings

Under the visionary leadership of Archie Pablico, 2nd Generation and President of CJC, the company's product portfolio expanded to encompass a comprehensive range of offerings. These include a diverse selection of Heavy Equipment, Power Generation Solutions, Specialized Vehicles, Tools, Parts, and Service. CJC's unrelenting commitment is directed towards providing exceptional, brand new heavy equipment and power solutions that contribute to the growth and empowerment of various industries within the Philippines.

Trailblazers in Innovation

CAMEC and CJC are trailblazers in the industry, being credited with introducing the concept of the "9-in-1 machine," which introduced the backhoe loader to the Philippines. This innovation played a pivotal role in establishing CJC as the market leader in the Backhoe Loader (BHL) segment. This distinction was held for an impressive span of 5 out of 7 years, from 2009 to 2015.

Strong Foundation and Expansive Growth

The foundation of CAMEC and CJC's success is rooted in over 92 years of combined experience within the heavy equipment, power generation, and aftersales domains. The Manila Headquarters situated along Commonwealth Avenue has expanded to six times its original size, now featuring state-of-the-art Service Bays and a spacious Spare Parts & Attachments warehouse. As a testament to their ongoing expansion, CJC has established six branches nationwide, with plans to introduce an additional 3 to 5 branches in the coming years.

Aftersales Excellence and Diverse Solutions

One of CJC's primary strengths lies in its unwavering focus on aftersales service and maintenance, epitomized by their commitment to provide clients with "More Options More Solutions." The array of offerings encompasses heavy equipment, power solutions, trucks, specialized vehicles, and portable tools.

Impact Across Diverse Sectors

CJC's influence extends across a diverse spectrum of sectors, including Disaster Preparedness and Climate Change Response, Public Works and Infrastructure, Mining, Oil and Gas, and Transportation. Through their adept introduction, retail, servicing, and maintenance of an impressive array of units - such as backhoe loaders, excavators, compactors, telehandlers, motor graders, dozers, generators, and more - CJC has firmly established itself as a dependable partner within these sectors.

A Forward-Looking Partnership for Prosperity

CJC's forward-looking approach is anchored in the strategic goal of leveraging its esteemed reputation to forge enduring partnerships with key players in each sector. This collaborative endeavor seeks to foster patronage of CJC's esteemed brands, facilitating a future marked by prosperity, sustainability, and innovation within the Philippines.